With the help of Pinterest and other consumer-oriented companies, content curation – the process of finding, organizing and sharing online content – has gone mainstream. More and more people are looking to content curation to help them navigate today’s chaotic online world.
Curata’s 2012 Content Curation Adoption Survey – http://bit.ly/L81K0w [PDF] of more than 400 marketers found that the vast majority are utilizing content curation as a key component of their content marketing strategy.
Why this entire buzz around content curation? What is driving the adoption of the practice?
Key findings from the survey:
Growing quantity led to sinking quality
56% reported finding quality content was their greatest content marketing challenge. The explosion of information on the Web has led to an overwhelming amount of content, making it more challenging to locate the best and most relevant.
Marketers look to content curation as a way to help cut through the clutter and provide their prospects with the valuable information for which they are looking.
Trust is invaluable
85% said that establishing thought leadership was their main content curation objective.
Brands can position themselves as thought leaders in their space as well as go-to resources for prospects. Once this trust is established, prospects are more likely to become customers when they are prepared to buy.
We live in a social world
People increasingly are relying on social media as a resource for the most timely and relevant information.
Through content curation, marketers can quickly and more easily get their content out in the social sphere and keep their prospects aware of industry information.
Content is powerful
All major brands today are online – providing their prospects with information.
What this means for marketers is that being “searchable” and having a “sticky site” are more important than ever. A key to having a site easily accessible to those who are interested in the specific product or service is search engine optimization.
By providing fresh and relevant content in an organized way, improves SEO for the site
Today, having content online is a must-have for Brands.
As the online world continues to grow and likely become more chaotic and overwhelming, technologies and strategies for organization and sharing the best, most relevant content will be impossible to ignore.
Curated by maxOz and selected by Jan Gordon covering “Content Curation, Social Business and Beyond”
By Pawan Deshpande- http://bit.ly/KtK1pc
See on www.forbes.com